Why do Belgian millennials participate in the sharing economy?

The sharing economy consists of peer-to-peer business models, using technological platforms (Rubicon, 2015) and algorithms to match potential users with providers (Allen, 2015) via the internet, where they can either for free or for a fee (Bonciu, 2016) rent, lend and share goods or services (Albinsson & Yasanthi Perera, 2012). Although the sharing economy is growing very fast, still there is little known about people's motivations to participate in it (Böcker & Meelen, 2016). Understanding these motivations may be helpful in adopting new business models to create a new source of reven... Mehr ...