Process evaluation of the Belgian one-month-without alcohol campaign ‘Tournée Minérale’ : a mixed method approach

Background. The Tournée Minérale campaign [TMC] is a mass media prevention campaign challenging Belgian adults to refrain from alcohol during one month. A process evaluation may help us better understand the effect of TMC and to formulate recommendations for future editions. The current study aimed to examine reach, experiences, perceived effectiveness and maintenance of TMC.</jats:p> Methods. A mixed method design was used to assess the process, using pre- and post-questionnaires (n=49.022, 44.5 ± 13.1 years old, 37.0% men) and focus groups (n=31, 47.3 ± 14.3 years old, 33.3% men). Resu... Mehr ...