Information kiosk : the case of the Belgian retail sector

Purpose – The article aims to focus on how information technology allows firms to deliver services by means of information kiosks. Design/methodology/approach – A total of 22 exploratory in-depth interviews were conducted with key informants in the retail and other sectors, in primarily Belgium or France. Subsequently, 14 hypotheses were developed that were tested by means of two exploratory surveys, one with 84 customers and one with nine retailers. Findings – The findings suggest that information kiosks can be implemented successfully with up to three easy-to-use kiosks at the entrance of th... Mehr ...