A public service media negotiation of identity at the crossroad of social responsibility and modernization: The Belgian PSM’s communication about “diversity”

European Public service media (PSM) are torn between different tensions such as the need to attract a large audience while having the mission to serve the population (Horsti & Hultén 2011). In the last years, corporate social responsibility (CSR) discourses emerged in European PSM (Tania Fernández-Lombao, Andrea Valencia-Bermúdez, and Francisco Campos-Freire 2017). The Belgian PSM, a key and influential actor in Belgian’s media landscape (Komorowski et al. 2018), is using “diversity”, which is often use in CSR discourses (Hou and Reber 2011), as a keyword of its current organizational chan... Mehr ...