1.
Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture
2.
3.
4.
THE INFLUENCE OF PACKAGING EVOKING NOSTALGIA ON BRAND-EQUITY: A CROSS CULTURAL STUDY AMONG BELGIANS IN THE CONFECTIONERY MARKET Case study of Delacre
5.
6.
7.
8.
9.
Some insights into the development of food and brand familiarity: The case of soy sauce in the Netherlands
Co-Branding and Brand Repositioning Ramayana Sabar Subur: Consequences of Retail Acquisition in the Midst of a Pandemic
Using brand identity to build brand equity : a comparison between the South African and Dutch business-to-business architectural industry
European Capitals of Culture and the limits of the urban effects in Luxembourg and Sibiu 2007
A Comparison of Indonesian and Dutch Generation-Z Preference Shift from Global Fashion Brands to Locals after Covid-19 Pandemic