Lifestyle Ambiguity: The Visuals of Cigarette Advertisements in the Dutch East Indies Era

The focuses of this research are the visual style reconstruction of cigarette advertisements published in magazines during the colonial era of the Dutch East Indies and the expressions of lifestyle recorded in them. This study examines the visualization and visual style of cigarette advertisements published in magazines in Indonesia from 1925 to 2000. This study also aims to reconstruct the lifestyle in the visual representation of cigarette advertisements as a reflection of the process of social change in Indonesian society during the colonial to the post-colonial period (1925 - 2000). This r... Mehr ...