ANALISIS PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI CLOVIA RESTAURANT, HOTEL MERCURE JAKARTA SABANG

This research discusses the influence of brand awareness on purchasing decisions. It is important to pay attention to increasing brand awareness so that more consumers know a brand because the less brand is known to the public, the more difficult it is to increase purchases. This research aims to determine the influence of brand impression, brand recall, purchase decision, brand recognition, brand reach, consumption brand on awareness brand influence on purchase decisions, brand awareness overall influence on purchasing decisions, and find out level of brand awareness on Clovia Restaurant, Mer... Mehr ...