Event leveraging and health promotion : the case of the Tour of Flanders

This dissertation examines event leveraging for health promotion with the outcome of increasing physical activity participation. The case of the Tour of Flanders (Flemish: Ronde van Vlaanderen) is unique because it is a medium-sized, joint spectator and participatory sport event. Although the literature provides examples of social event leveraging for health promotion, one of the limitations of the existing social event leveraging framework is that it does not integrate any concepts and principles of the field of health promotion. Therefore, social ecological theory has been applied to further... Mehr ...