EXPLORING TOURIST EXPERIENCES IN THE LOWER KINABATANGAN RIVER, SABAH: EVIDENCE FROM ONLINE REVIEWS

Global demand for wildlife tourism is rising and maintaining a positive tourist experience is essential to ensuring the industry's long-term survival. A top location for wildlife tourism, the Lower Kinabatangan River, located in Sabah, Malaysia, is impacted by its surroundings and requires careful management to maintain its reputation for offering pleasant wildlife tourist experiences. This paper aimed to explore tourist experiences in the Lower Kinabatangan River using user-generated content in Web reviews. This paper utilised 186 online reviews extracted from the TripAdvisor website and anal... Mehr ...