Tabakdosen für Seefahrer: Hollands auf Zielgruppen ausgerichtetes Verpackungsdesign im 18. Jahrhundert

On the basis of the few tobacco containers in the German Maritime Museum and through comparison with several receptacles from other collections, it was possible to determine how, in the fourth quarter of the seventeenth century, a Netherlandish manufacturer made the transition from the manufacture of wooden splint boxes to the serial production of brass tobacco tins. As a way of deliberately influencing their distribution, he marketed the boxes for specific previously defined target groups by decorating them with engraved pictorial representations. The most elaborately designed specimens were... Mehr ...