Consumer preference for dried mango attributes: A conjoint study among Dutch, Chinese, and Indonesian consumers

Abstract One way to add value to tropical fruit and increase its availability in the global market is to develop new, less perishable, products from fresh fruit. The purpose of this study is to compare the perception of key quality attributes and preferences of dried mango between consumers with different familiarity and health consciousness. This study surveyed respondents from China, Indonesia, and the Netherlands via an adaptive choice‐based conjoint method ( n = 483) to evaluate intrinsic quality attributes that influenced consumer preference for dried mango. Consumers in different countri... Mehr ...