Market analysis and development in Germany for a Dutch organization : a case study for 4Everyware Stocklots b.v.

4Everyware Stocklots b.v. is a Dutch company which buys and sells surplus inventory using several channels. The company is searching for methods to achieve the growth of the organization. The management intends to realize company growth by entering new markets. The purpose of this thesis is to determine the attractiveness of the German market. Furthermore, the purpose is to find potential business partners and acquire contact information of decision makers and buyers. B2B buyer behaviour is discussed in the theoretical chapter and the differences between business-to-business buying and busines... Mehr ...