Aim and Research Question Sport clubs are generally driven by the objective of winning competitions, but this focus is often at the exclusion of their societal goals. The purpose of this study is to enhance understanding of the emergence and role of institutional entrepreneurship in the field of sport clubs, and more specifically how an institutional entrepreneur may advocate a more social and inclusive policy. To address this aim, the following research questions will be addressed: (1) What specific field conditions and drivers may enable sport clubs to become institutional entrepreneurs in promoting social and inclusive values? (2) How does this entrepreneurship initiate action in other sport clubs? Theoretical Background Sport is characterised by the dominance of competition and winning medals. This competitive logic of sport is appointed by several scholars as one of the main reasons why many sport organisations, such as sport federations and their clubs, fail to attain a more social and inclusive policy. (Stenling & Fahlén, 2009). In addition to the competitive logic, sport organisations are also considered social actors that have an important role to play in local community development by, for instance, engaging disadvantaged communities (e.g. people with a migration background or living in poverty). Vandermeerschen and Scheerder (2017), however, demonstrated that there is a lack of awareness of the fact that disadvantaged communities are subjected to multiple participation barriers and that most sport managers lack the necessary knowledge and expertise to effectively target disadvantaged communities (Vandermeerschen & Scheerder, 2017). In this competitive environment, institutional entrepreneurs can enact as catalyst to modify the dominance of the competitive logic. Specifically, institutional entrepreneurs are described as actors who initiate change that contributes to transforming existing or creating new institutional logics. Although some sport management research has focused on the ...